Local SEO Services
Local marketing is really hot at the moment, and for good reason. Nothing is more important to traditional "bricks and mortar" businesses than standing out from the competition and being part of the local community.
More and more people are searching the internet for the products and services they need, with most of these searches being done on mobile devices. Search engines such as Google will automatically display localised content for those search terms.
Our Local SEO Process
With our Local SEO Services, we build custom NAP (Name, Address & Phone) citations and links. A citation is basically information on a local directory website that includes your business information.
We would first perform an audit to see what citations are currently in place (and to avoid duplication), and also to check that they are all the same.
It is essential that all your business information matches exactly on all of the directory services.
Local SEO is an intensely thought out and effective ranking machine. Where 99% of Local SEO services fail, we excel. Our decisions are data backed, based on the crawling of 100s of 1000s of top ranking Google+ Local pages. If it doesn’t impact rankings head on, we don’t mess with it.
- Data Backed: Based on 1000s of hours of testing & 3 years of campaigns.
- Custom Campaigns: Thoughtful, non-templated campaigns. We build uniquely for the client's needs, niche, city. No campaign is ever the same.
- Clear Reporting: Slick, thorough, transparent reporting.
- Everything we build, is yours: Profile, logins, etc.
- Citation Audit lets you know what you need to fix to achieve local supremacy.
- Robust, valuable citations, show Google you mean business. No thin, spammy B.S.
- Durable, timeless local ranking strategy.
- Syncs up perfectly with any organic link building strategy.
Social media is becoming more important
We make sure you're ahead of the game by getting you awesome social citations
Full Citation Audit
The most important part of any Local SEO campaign is ensuring consistency, which is why every single local campaign starts with a full audit.
Without this crucial step (that most cheap competitors skip), you'd be throwing money down the drain.
We put every campaign through this extremely detailed, time intensive process. We catalogue correct and incorrect citations, avoiding any duplication of efforts. This results in a fully detailed report, including a road map on how to repair incorrect citations most effectively.
Local Citation Building
Local directory citations are the bread and butter of local SEO. With our careful, manual submissions, we make sure you are in the BEST directories for your niche and market. This is not just a standard list of directories.
Every single campaign is different and we leverage 3 strategies for determining which directories to submit to for that particular client.
Strategy 1: Ego directories – The most popular, traffic dense, authority directories.
Strategy 2: Competitor directories – We take your specific keywords and find out what citations are important not only in your industry but your specific SERPs.
Strategy 3: Competitor review directories – We scrape competitor review directories to find Google trusted directories.
We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call for verification or other methods). Only live profiles are delivered, including all login info.
In 2017 and beyond, social media is becoming more important. We make sure you’re ahead of the game and rounding out your citation profile by getting you awesome social citations.
In this module, we create careful, manual submissions, adding all media and content which again results in high authority, legit links and citations. We submit to powerful & authoritative social media sites.
Let's Work Together!
BPS Designs specialise in web development and internet marketing.
We don't just build websites, we build online businesses!