What Exactly Does a Social Media Marketing Agency Do?

As you've figured out, marketing has gone digital. And the last thing you want is to fall behind your competitors. You may already be adjusting your strategy by updating your website or adding email marketing to your plan. But where do you stand on social media? Even if you already have a Facebook account set up, you might be missing out on potential customers who are already online. This is where a social media marketing agency can help. Here's how:

The Benefits of Working with a Social Media Marketing Agency

Imagine how much more time you'd have to run your business if someone else took care of your social media marketing strategy? Social media marketing and engagement is time-consuming. You can spend all day looking for new accounts to follow and groups to join without seeing any actual returns. But that doesn't mean you can ignore it, either. Your customers are on social media, you just need to know how to connect with them.

That's where the expertise of an agency comes into play. A social media marketing agency lives and breathes the industry, so they know all the latest tips and trends in social media strategy. They can take stock of who you're trying to reach, and develop a strategy that helps you stand out. Not only that, but agencies are often cheaper than hiring an internal team. Depending on the marketing plan you choose, it's often less than half of the annual salary of a full-time marketing pro.

So, What Does a Social Media Marketing Agency Do?

A social media agency can grow your business by making the most out of social media. The real question is, how do they do this? It's a combination of things, and creating social media accounts is just the beginning. Your agency will audit each account you already have, and make recommendations on how to optimise them.

Social media plays a big role in SEO, so optimising each page can grow your brand's overall online presence and direct traffic back to your website. Once the profiles themselves are updated, posts will be added to each account regularly.

Your agency will have already done their homework on your company and industry to make sure the posts are relevant to your audience. They'll also take a look at which accounts you're currently following, and see if they can add value by following other strategic accounts.

Growing your follower count is important, but it's more important to generate the right followers (if an anyone suggests buying followers, run the other way!) An agency will look for the right accounts to build exposure and grow your business.

What Should You Look for in a Social Media Marketing Agency?

Believe it or not, you should look for an agency that does more than just social media. Social media should be part of a broader digital marketing strategy. The main purpose is to build connections that can build your business, but it also contributes to SEO, PR, and the overall promotion of your brand.

Want to learn more about how social media fits into your marketing plan? Finally ready to generate valuable social media conversations? Schedule a free consultation today!

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