The Benefits of an Adaptive Web Design
Let's talk about adaptive web design. Adaptive web design, like its counterpart in responsive design, came about from the adoption of smart devices. We consume media in a variety of ways. From our desktops to phones. Developers (and businesses) strive to create a continuity, semantic experience. It's so you're not left pinching the screen and mucking about with trying to navigate the website when you're mobile. Adaptive. Responsive? This can be a hard choice...
Adaptive Web Design vs. Responsive
Let's take a look at the differences and what they have to offer.
Adaptive is expensive to produce. Yet, the server detects the screen width of the user to display the appropriate layout. This means adaptive is a broader reach. Adaptive web design has a few other benefits:
- Faster load times
- Continuity in the user experience
- Universal URL
If you have the budget. Great. Adaptive is the way to go. It will be a long development process but creates the optimal experience for the end user. This, in turn, will improve conversions when individuals are using the mobile rendition of the site.
Responsive design is commonplace. You find responsive design built into most systems like WordPress, Joomla, and Drupal. It makes it easy when you're able to develop (or buy) a design and cater to mobile. Yet, there are a few issues:
- Difficulty in development
- Increase site load due to code
- A lack of fine tuning
It's great a user can experience the site through mobile. Though it can have real consequences on the experience due to a disconnect from the planned layout. Take it all in. But also consider...
The Pivot Point
It's hard to say which is best.
- Adaptive web design creates a smoother experience for the user
- Responsive is the safer option
If anything -- start with responsive design to accommodate your everyday users. Place adaptive web design on your to-do list.
Questions? Want to maximise your reach? Leave a comment below or get in touch to learn how your site can adapt and ride the wave of modern trends.
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