SEO & Web Design Blog

Why UX Design Is so Important When Designing a New Site

The user experience for your website is critical when you want to connect with visitors in a meaningful way. By learning more about UX design, you'll improve your site as an interactive branding tool. The tips below can teach you all about making your site as great as it can be when you incorporate some great UX principles. Let's take a look. Sound UX Design Teaches People How To Use Your Site Many people put all of their emphasis into making their site look great. While this has its place, i...

I need a new website but have a tight budget

Does this sound familiar? You have an old website that is looking a little dated, maybe 5 or so years old and you know you need a new one but you don't have the funds for an all singing all dancing solution? Believe it or not, this is a very common scenario, but it's not all bad. One page website to the rescue In this case, we would recommend a one page website. What the heck is that? Well, a one page website is exactly as the name suggests. A website that consists of just one page. I k...

5 Affordable SEO Tips For Your Business

SEO is the new black in smart business - and for good reason. After all, what's the point of having a website if no one knows it exists? If you're new to the SEO game, you'll want to make sure you're avoiding these common SEO pitfalls. Then, read on below for our 5 tips for bringing affordable SEO to your business. 1. Make It Worth Their While Even the best SEO in the world will fall short if your website is lacking in content. Directing traffic to your website is great, but ma...

5 Web Design Trends You Should Know About

Is your website in need of some serious updates? Do you feel like poor website design might be what's driving your customers away? If so, check out this list of the top 5 web design trends! 1. Go Bold Gone are the days of minimalism and ordinary colours. Especially if your target market is in the Millennial age range, don't be afraid to use tons of bright, and even neon colours! This gives your content a fresher look and helps you to connect with your clients faster. Just ...

5 Reasons You Should Respond To Google Reviews

We know that dealing with reviews can be a pain. But the reality is, you're still accountable to customers as a business owner. And responding to google reviews is one of the best ways to get your customers to understand that your company takes responsibility and cares about fixing problems. So, you may not like it, but responding is essential to your brand. Here's why: Customers See You As Accountable If you're the boss, final responsibility rests with you. If you don't take re...

5 Common Digital Marketing Mistakes and How to Avoid Them

Digital marketing is swiftly becoming the most utilised effective marketing practice. In fact, digital marketing overtook traditional marketing to become the largest advertising medium last year! Your business can't afford to be left behind. We want to help you get ahead of the curve. We're going to share five frequent digital marketing mistakes and how to avoid them... So your company can easily experience the benefits without going bust. You can set your brand up to be a futur...

How to Optimize Your Meta Title for SEO

If you want your website to get found online, you need to develop a sound SEO strategy. Incorporating relevant keywords and finding the right backlinks can help achieve this goal. Another factor involved in SEO is coming up with a strong meta title. First, What's a Meta Title? Take a look at the tabs open in your web browser right now. See the text at the top of each tab? That's the meta title! This description helps human readers know what a particular web page is about. ...

Build Your Audience through Facebook Live Streaming

Live streaming is still on the cutting edge of social media. Youtube Live, Youtube's live streaming functionality, launched in 2011. Four years later, Facebook launched their live streaming version in August 2015—Facebook Live. Now, two years from its launch, it's doing better than ever. In fact... Facebook averages around 1.23 billion daily users. This makes it one of the easiest ways to gain an organic reach. So, want to increase your audience? Find out how to make the mos...

What Exactly Does a Social Media Marketing Agency Do?

As you've figured out, marketing has gone digital. And the last thing you want is to fall behind your competitors. You may already be adjusting your strategy by updating your website or adding email marketing to your plan. But where do you stand on social media? Even if you already have a Facebook account set up, you might be missing out on potential customers who are already online. This is where a social media marketing agency can help. Here's how: The Benefits of Working wi...

How to Conduct a Target Market Analysis

How much do you really know about your target audience? What about target market analysis? When running a business, identifying your target audience is so vital to your success. It doesn't matter if you are a startup, or an established business looking to break into new ground. Understanding who you are aiming your product at is just as important as the product itself. Your competitors are doing it. Now, it's your turn to learn about the importance of good target market analysis. Let'...

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We don't just build websites, we build online businesses!

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